Are You In Group 'A' or 'B'?

I run into so many people who complain how they can't find a job, or get a promotion, or find new, great clients (Group 'A'). I also run into people who find a job quickly, get that promotion, and regularly find great clients (Group 'B').

What is the difference between Groups 'A' & 'B'? 

• Group 'A' has developed the most perfectly formed excuse structure holding them back from success.
• Group 'B' fights their big fears every day, dismisses the weak ones, and gets shit done.

What do they do?

• Group 'A' blames their weaknesses, the market, their age, other people, and how customers demand so much more. They moan about their bad luck, how no one wants them, and how other forces are impacting their success.
• Group 'B' doesn't play that game. There is no time for blaming. They figure out what needs to be done and they do it. They realize it's going to be hard, they will be tested, and they will have to push themselves harder than ever before.

What happens in the end?

• Group 'A' plays the same broken record every day and suddenly find that half of 2017 has passed them by. They're still without a job, with no promotional opportunities (and their current position on the chopping block), and clients disappearing at an alarming rate.
• Group 'B' gets the interview and offer. They get the promotion and raise they asked about. They go after and get even bigger clients - bigger than they ever dreamed.

Which group are you currently in? What group do you want to be in?

Extra Credit . . . How To Be In Group 'B':

• Stop looking and finding excuses for your situation. You're a smart boy/girl — you know exactly what the problem is. Get out there and take action.
• Be Bold In Life - Start taking chances — not wild-ass ones, think about your next steps and then move!
• Ask for forgiveness, not permission — this is my mantra — reach out to that unreachable person, ask for that raise, go after that affluent client.
• Do It NOW - Don't wait for 'the right time'. There's no time like the present. "Action expresses priorities." - Gandhi
• Stop procrastinating because you're 'afraid'. This is a No Whining Zone — no one is going to change your diaper.

They're Taking You For A Ride.

Today I'm going to rant. Sorry. I started my practice 10 years ago. And every day, I receive multiple "Get Rich Quick" schemes in my inbox.

"Just do this (spend money) and gold coins will fall from the sky." A large part of the digital marketing universe is leading on growing businesses with crazy incremental upsells that make me want to scream when I look at them.

And unfortunately, it's catching too many businesspeople in its cross-hairs.

They're quickly getting burned out, constantly feeling confused, doubting themselves, and secretly wondering if maybe they don't have what it takes to live their dream of a successful business.

The Truth: You have the power. You have the knowledge. You have the ability. 

Here are the three things you need to know how to run a successful business:

1. Work Hard — I'm not saying that you have to kill yourself. But you do have to work harder than you ever did in a corporate job. This is YOUR company — you have to put in the hours and focus to get things done. No goofing around — no surfing, no taking the day off, no long lunches with friends — you should be focusing on your prospects, clients, and product.

2. Be Consistent — Too many people try something and then they get distracted. It doesn't work at first and then they give up. I've been writing articles for 8 years and have 750+ articles to my name. I've been attending a professional business group for over 10 years and I almost never miss a meeting (even though I have an hour's commute and it starts at 7 AM). If you have a good idea or innovative strategy, keep at it — people will notice.

3. Stay away from the "Get Rich Quick" people — if they are so foolproof and powerful, why are those people using them to become multi-millionaires? I love the photo, law, or insurance 'experts' who can help you make seven figures in your first year. If they're so good at what they do — why aren't they still practicing what they preach and raking in the big bucks? Because they failed at photography, law, or insurance and now hawk antiquated systems to novice professionals.

Don't fall for it.

Face Your Fears.

“The best things in life are on the other side of your maximum fear.” – Will Smith

 Every so often, an incredible video comes along and changes the way you see your life. This is one of those videos.

5 Easy Steps To Improve Your Life.

There are so many books, seminars, and articles about how to motivate (yes I know, this is one too!). But I think they miss something big: To be successful in business and life, you need to build a motivational foundation inside YOU.

1. FOCUS & MEDITATE 

Do you spend hours doing nothing? Do you play online games? Too much Youtube/News Sites? You are not alone — and the first thing to stop these destructive behaviors is finding a purpose, a goal to focus your energies. How do I do this? I listen to John & Julianne.

I have done a lot of meditation throughout my life and John and Julianne from Profound Life Wellness are the BEST. Relax, take deep breaths and allow your mind to float. Think of things that make you happy, think of things that get you excited about life. They will come to you in relaxation.

If you’ve never tried meditation — today’s the day.

2. MOVE YOUR BODY

A good solid 20-minute walk will do more for a depressed person than any medication. Exercise makes you feel better, look better and perform better in life. It chases away all those negative thoughts that creep in during the day.

If you’re really committed and live in the Oxford CT area, my personal trainer (THE BEST) just opened a new studio — check it out here.

3. MEET LOTS OF PEOPLE

So now you have desire and purpose, you feel good, you look good, but you don't feel that happiness I've been talking about.

YOU NEED TO START TALKING TO EVERYONE. There is an art to a good conversation and coupled with that a skill to overcoming shyness. When you were first learning how to add, it was hard. Looking back, it seems 21+18 is a joke equation compared to f(x) is (-ia)ⁿg(a).

The art of conversation is the same. We learn the basics of conversation, but not the skills needed to carry a great one as an adult. I want you to think of someone you love talking to — what is it about the conversation that makes it fun, lively, and memorable?

Here’s a great book to help you.

Learn this skill — it will land you a great job, build your business, and attract the best friends you'll ever have.

4. MAKE PEOPLE WANT TO TALK TO YOU

Who wants to be a hit at parties? YOU DO! Memorize these psychological quizzes (everyone loves them and they’re easy to learn):

• Super Power - Flying or X-Ray vision (their real personality)
• Favorite Animal (how they view themselves)
• Second Favorite Animal (their ideal partner)
• Describe a Tree on top of a hill (their view on life)
• Room with no doors, windows, black except for candle how do you feel? (Their thoughts and feelings on death)

Try this to any group of people and they will love it. Learn the art of making every conversation exciting and fun for both you and your 'verbal judo' sparring partner.

5. BE GRATEFUL

Now things are going well — and they will keep going well as long as you don't take what you have, what you’ve learned and what you gained FOR GRANTED.

To keep that joy, motivation, and happiness flowing you need GRATITUDE. Here’s a great tool to do this every day.

The Five Minute Journal will help train your mind to appreciate what you have and to be happier with it.

MAKE IT HAPPEN

I hope you enjoyed these tips — now go dance your happy dance because dancing is incredibly awesome. I do it every day.

Start Thinking BIG Before You Get Small.

Most of the time we think small. It's normal. Why do we think small? We're usually trying to closely track many of the details of our work.

The phone calls, the email follow-ups, the elements of the project, or cleaning up after other people.

The nature of our position makes us forget to see the ENTIRE forest because we are focused on every single tree.

The problem is — if we don't start thinking BIG, we usually get used to thinking small. Not that it's a bad thing — but thinking BIG is a prerequisite for GROWING.

Growing your position, growing your business, getting the RIGHT people to stand up and notice you and what you can really do.

Of course, you can just go along and do what you've always been doing — you make the cash, you have the stability, you get comfortable with that reality.

But someday, reality is going to come knocking at your door. And you're going to have to answer it.

So here are three ways to start thinking BIG:

1. What is your COMPETITION doing?

If you work for an organization, think of your best performing peers. If you run your own business, who is the best in your industry?

Big thinking organizations make strategic decisions that take them out of their comfort zone — Apple, Netflix, Amazon, Facebook, Google — sometimes they fail, but if it takes hold, they're going to upset many industries along the way.

2. Where is your INDUSTRY going?

Again, we tend to never step back and see where our industry is headed — sometimes we are working too hard and forget — sometimes we stick our head in the sand and try not to look. Whichever one you are, you need to keep your eye on the prize. Is it growing or shrinking? Is it changing — for the better or worse? Can you chart a course for your career along that new trajectory? Or should you start making your way to the lifeboats and don your lifejacket?

Thinking big is staying current with what is happening to your industry. And taking 1-2 steps ahead — anticipate the curve.

3. What would your 'BEST YOU' do?

This is a great practice to get you out of your safe, fuzzy and warm bubble and to start thinking BIG.  Don't think of your current self or your current situation. Begin to think of an alternate universe where your 'best self' lives — what would they be doing right now? What is their position? What projects would they be working on? Who would they be talking to, accessing, and leveraging to get things done.

This is a great exercise for you to start thinking about YOUR abilities — how far you can push yourself.

If you want to be BIG — you have to start thinking BIG — Right Now.

P.S. Got this idea from my good friend Margo Meeker, therapist/life coach extrodinarire - her motto is 'be your best self'. Thank you Margo!

How To Charge More For Your Services — Part Two.

In my last post, You’re Not Charging Enough For Your Services, I gave an actual example how other companies have the chutzpah to charge 50 times the price for a service because they can (and do it). They were charging almost $400K to build a website that could easily be built for $8-10K. So you can say this is 'Part Two'. I received a huge response for the post (and a lot of texts/emails/calls from readers - thank you!) who requested a number of techniques to help them raise their pricing. Here's the best part — increasing your price can positively affect people’s perceived value of your product/service.

1. Increase your fees for every new client — I recommend this strategy frequently to my clients. It's the easiest of the bunch — no pressure, no hassle for your existing clients. You don't have to go crazy, but you can jump your pricing by 10-25% and the new client will never know. This works with service-oriented practices where one client will never know your fees for another. Of course, will not work with established or advertised prices.

2. Increase your fees based upon their apparent wealth — This is an oldie, but goodie. If you find out their income, their home/location, their car, or their company/position, you can modify your fees accordingly by upwards of 25%-50%-100%. Trust me, it's done all the time. I know it might be a bit unfair, but if a service-person is standing in front of a 10,000 square foot mansion with three Bentleys in the driveway, they will certainly charge more than the person with a used car in a duplex.

3. Increase your fees by a small percent at a key time in the year — This one is a little harder than the rest, but it is equitable across your entire client list. Bump up your pricing at a certain time of the year and most people either won't notice, acknowledge the increase, question the rise and acquiesce, or defect. If it's a small increase 5-10% and it's done in a personal or professional manner, clients most often never defect. The ones that do leave don't value your services and are looking for the biggest bang for their buck. You probably don't want them as clients.

4. Extend: Provide an extra service — Your prices should be commensurate with the value you are providing. But there might be an additional service or product you can provide where your client will acknowledge the price change but won't care because of the extra service. The product or service might not cost you a lot, but over the long run, the up-charge on services will bring in mucho dollars.

5. Streamline: Reduce your service. Review the entire client/customer interaction from beginning to end. List out every step and deliverable — be very specific and granular. Stack rank each one from most important to least important to the client. Take the bottom step/deliverable and eliminate it. Or if you're a bit queasy about doing that, ask a few clients if they really need or want that deliverable. Most of the time, they don't even know it exists. If you cut out specific steps or deliverables and your clients see no diminution in their service, you are streamlining your product AND saving time and money.

6. Position differently. Add tiers. This is a bit harder than the rest, but the benefit is powerful. Take your offerings/products and re-package them. Add services, combine services, reduce services, move pricing around to sound advantageous and more specialized to the customer, while you save money (or increase fees). This strategy is frequently performed by many service industries in food and merchandise.

7. Change the packaging. A mainstay by manufacturers who dabble with size, weight, quantity, box, etc. Like positioning, you are altering the deliverable in some way to seem bigger, but in reality, it's less (or streamlined). Take a look at your product(s) and investigate how you can alter the packaging to give the appearance of delivering more to the customer.

Some of these suggestions are just suggestions — I'm not here advocating one over the other. Some are 'morally' better than others, but in the end, they're all viable alternatives to going out of business. In my 20+ years in marketing and advertising, these seven strategies are the most employed in the marketplace. Pick the one best for your business and charge more!

Can you think of any other one? I'd love to hear from YOU.

You're Not Charging Enough For Your Services.

The other day, I came across an old contract when I worked at <confidential> from a famous consultancy called <confidential> in NYC. The contract was signed prior to my employment and after 2 months, I fired the consultancy based on their incompetence with the project. I was amazed with the short and cavalier agreement and the associated fees for each service:

• Project Management: $39,800
• Creative Development: $45,025
• Website Development: $57,350
• Audio Production: $8,550
• Testing & Delivery: $27,350
• On-Site Production: $98,580
• Electronic Mail Campaign & Fulfillment: $5,875
• Recording Studio & Equipment Rental: $15,885

The Grand Total? $298,415 for approximately 2 months work building a simple web site with six hour-long webcasts. Oh by the way, the price doesn't include any changes/additions, overtime, hosting, travel expenses, or technology. That's extra. (I get the feeling they came up with the number and worked the financials back into logical groupings — again just a feeling)

Three-Hundred-Thousand-Dollars. Granted, the agreement was dated 2000, so in today's dollars, we're talking over $400K to build a simple site.

But I present this contract to you to illustrate one simple fact:

MOST PEOPLE DO NOT CHARGE ENOUGH FOR THEIR SERVICES.

Why? You're afraid of losing clients and scaring away any potential prospects.

Guess what? GOOD! You don't need to work with them! It's time for you to fully understand the value of your services and to get a better idea what the market will bear. What would happen if you increased your fees by 50%? 75%? or 100%? I know what would happen . . . it happened to me:

1. You would have less clients. You can then spend more quality time with your current client base.
2. You would have higher paying clients. People who are probably more successful.
3. You would have clients who are serious about working with you. You will be working with people who play better tennis, so you'll have to bring your 'A' game.
4. You would have clients you really want to work with. Charging more allows you to be picky and not just take anyone.
5. You would begin to build a long list of clients who demand your services.

Are there lines around the door when HTC releases a new phone? No. How about Apple? Absolutely. You need to be the Apple of your industry.

At first it's scary. Clients will bolt, they will complain. But new clients will appear and start telling their friends.

As an example, I have a client who was charging some of her clients $100-$125 per session. After much prodding on my part, she is now charging $200 per session, and her clients are telling their friends — and her appointment book is overflowing with new clients. (By the way, she just hit her all-time yearly revenue goal in 2016!)

I also coached another client who was feeling unappreciated in their current role. They have been delivering key improvements to the company for over five years (most making the annual report). But for some reason, they received no raise, promotion, or accolade from management. They tried to inquire, but were rebuffed time and time again. Ultimately, I had them look outside of the company and within a month, they had a brand new position at a bigger firm with an increase in pay of 20%.

Raise your prices with chutzpah and the clients will line up at your door.

P.S. I'm not a hard-liner on this. I do coach two pro-bono clients every month. So there.

Whoops! I've Been Doing It All Wrong.

"Your mind is not a warehouse, it's a factory." So many people (me included), tend to use their mind as a warehouse. We keep arcane facts, appointments, commitments, to-do's, worries, plans, and passions all whirling around in our heads.

We think we are more productive when we have the ability to instantly 'touch' each of these items if we need to. Unfortunately, all of these items tend to get in the way when you want to do serious work or thinking.

We tend to focus on the urgent and put the important on the back burner. And when the mental whirlwind causes you to forget something or procrastinate on an important task, your mental Jenga stack of blocks fall apart.

Stop being a warehouse — try to delegate/outsource all of these items to paper, planners, and assistants so they can help you focus on the important and not only the urgent.

Start being a factory — where great ideas and plans come in, are addressed and executed, and are shipped out to your clients.

P.S. If you want to be more productive, efficient and effective, Let’s talk. I’ve worked with people from all over the world who want to expand their horizons — call me to schedule a free session.

Never Listen To The 'Experts'.

Just listened to one of my favorite podcasts this morning — How I Built This. They hosted Manoj Bhargava, the man who invented the 5-Hour Energy Drink. Manoj is a self-made man who started his career driving a $300 dump truck hauling away construction garbage. Now he's a billionaire dedicated to donate 99% of his estate to help the world. There were a number of powerful statements that caught my ear. Here are a few:

"You have to be totally determined - I hate the word passionate. If you get hit, passion tends to fade. Determination - if you get hit 20 times, you get up again." Everyone has a passion. Many people leave their jobs and start their own business based on that passion. Some do well, most don't. Manoj is spot on — passion will only take you so far, determination will pick you up when you fall down. TAKEAWAY: Drive, determination, and tenacity will help you build you a successful business.

"It's not rocket science. If you use common sense, you're in great shape. If you use experts, you're in so much trouble." I find this quote so fitting to my profession, being a Business Performance Coach. So many times I'm asked by prospective clients, "Do you have a lot of experience in my industry?" I usually say, "No, I don't. But it doesn't matter." Most businesspeople want 'experts' who know their industry and can give them the 'secrets of their success'. Unfortunately, most of the time, these experts are people who tried their hand in that industry and failed, that's why they're not doing it anymore. As a coach who uses 'common sense', I am looking at your situation from the outside in, a completely different perspective from where you are. I keep it simple and focus on the basics — that's usually where the problems hide. TAKEAWAY: "Experts are great for telling you what not to do. But what you should do? They haven't a clue."

"You've got to figure that out. How hard can it be? I'll figure it out." I love Manoj's simple way of attacking a complex problem. He makes the complex, simple — the gargantuan, a series of small steps. Sit down, get a piece of paper and map out the steps you have to do and the people you have to see. It's that simple. TAKEAWAY: Dive right in and attack. Don't over-think it.

"If these guys can come up with this, I can do better." Just because someone has done something, it doesn't make them geniuses — they just did it first. I love his philosophy and drive — I can do it too. TAKEAWAY: You can do it better if you just try.

"Most people who have invented great things didn't have a background in that area." They didn't follow the 'rules' of the experts. Again, they are thinking from outside of the bubble and not beholden to a series of arcane rules — in fact, they're the rule-breakers. TAKEAWAY: Be a rule-breaker.

P.S. If you want work with a coach who uses common sense and sticks to the basics,  Let’s talk. I’ve work with people from all over the world who want to play a bigger game — call me to schedule a free session.

Play With The Big Boys & Girls.

We've got a big snowstorm here in Oxford, Connecticut. Thankfully, I work from my home office on Fridays — so I really don't have to go anywhere — I just meander down to my first-floor home office and talk to my clients. We only get better when we play tennis with better tennis players. One way is to immerse ourselves into their lives, their learnings, and their tricks of the trade.

I thought I would do a "Rich's Favorite Things Early 2017" post and let you know what resources I use to stay at the top of my game. So here goes . . .

Podcasts:

How I Built This - I religiously listen to ever episode. It's about innovators, entrepreneurs, and idealists, and the stories behind the movements they built. Each episode is a narrative journey marked by triumphs, failures, serendipity and insight — told by the founders of some of the world's best known companies and brands. (from NPR)

The Tim Ferriss Show - I've listened to this since his first broadcast. Tim Ferriss deconstructs world-class performers from eclectic areas (investing, chess, pro sports, etc.), digging deep to find the tools, tactics, and tricks that listeners can use.

Smart Passive Income Online Business and Blogging - Pat Flynn reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home.

Books:

The One Thing - You'll learn to cut through the clutter, achieve better results in less time, build momentum toward your goal,  dial down the stress, overcome that overwhelmed feeling, revive your energy, stay on track, and master what matters to you. The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual.

The Pumpkin Plan - Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.  The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

P.S. If you want to play with the big boys and girls,  Let’s talk. I’ve worked with people from all over the world who wanted to play a bigger game and I got them to Wimbledon — call me to schedule a complimentary session.

I Need To Have A Serious Conversation With You . . .

It's Friday — time to talk about the big things in life. I've been coaching for 15+ years and I frequently recognize certain situations and problems clients run into time and time again. I thought I would document some today . . .

1. Stay in the present.

If you live in the future, you will get anxious — if you live in the past, you will get depressed. Generally, you have eight sleep hours, eight work hours, and eight personal hours — focus on what's in front of you. It's the only thing that you have the power to change or to shape or to use. It's your canvas. It's your material. So use it well.

2. Your happiness is not something to pursue — it is a by-product of doing the right thing. 

So many people try to 'attain' happiness — and then get frustrated when it slips through their fingers. Try to focus on whatever the right thing is - and happiness will follow. Angry at yourself that you got nothing done during the day? Maybe it's because you slept in late, you spent your workday surfing fun sites, and had an overly-long lunch.

On the surface, each of these behaviors should make you 'happy' — but I've found that when I'm feeling most depressed, its usually based on actions I either did or (more importantly) did not do. Don't hunt for happiness — it will come when you do the right things.

3. You've been sold a fake idea of what success really is.

You're being played — everyday, everywhere. On TV, the street, when talking with friends or family - it seems like everyone confuses the concept of rewards with success itself.

When it comes to money, fame, recognition, praise, the rewards usually belong to someone else. That's wrong. Think of success as sustained effort of will. It begins and ends with YOU, and no one else. NO  ONE  ELSE.

Think of any goal you may have — say, you've always wanted to be a highly successful businessperson. Close your eyes and imagine it. What does that look like?

I guarantee you're thinking about big offices with lots of people buzzing around, jetting off to far-away lands for lunch meetings,  and being interviewed by Fast Company, Forbes, or the Wall Street Journal.

In reality —  you're fantasizing about BEING a great businessperson and not actually doing the work to become a great businessperson. This thinking is deceiving because it places the emphasis on passive recognition over active, sustained effort.

If you shift your focus onto your own actions and the more you create a sustained effort, the more likely rewards will follow.

It's that simple.

P.S. Are you caught in one of these three traps? Let’s talk. I’ve worked with people from all over the world who wanted to take aggressive steps in their career — call me to schedule a complimentary session.

The Quote That Will Change Your Life.

The great Jim Rohn once said: "Success is a few simple disciplines, practiced every day — while failure is simply a few errors in judgment, repeated every day."

Now step back and look at what you do every day. What actions or people move you forward? What actions or people keep you back?

Stop being a baby — you absolutely know your bad behaviors. Surfing on your laptop, overly long and gossipy conversations with ineffectual people, doing the same busywork that you know won't get you business. And the worst — hanging around people who are also fumbling their careers.

Conversely — you absolutely know every good action and person who can move you forward. At light speed.

You're just too afraid to reach out and ask them. Or just take the action that scares you silly.

When I coach my clients, we have these conversations frequently — ME: "Why don't you just call them?" THEM: "I can't do that! I wouldn't know what to say!" ME: "Yes you would - just make the call." THEM: "They don't want to hear from me!"

And so it goes — and I ultimately break down all of their excuses until they make the call. And guess what — they get the business. Or they meet someone they would only dream of meeting. It happens every day.

Today — I want you to start improving your positive disciplines — pick a few and DO them. You'll be surprised how fast your luck changes.

Stand Out From The Crowd With The Right Communication Skills.

I've invited Erin Ardleigh, President of Dynama Insurance and one of the best professionals I know, to give you a few tips on successful communication in business: I say “insurance salesperson”… You think, let me guess, “pushy”, “slick”, “fast talker”. Maybe you think of the stereotypical, unrelenting salesperson, such as Ned Ryerson, the schoolmate turned insurance salesman intent on selling life insurance to poor Phil, Bill Murray’s character in the film, Groundhog Day.

Well, I have to admit, I’m an insurance salesperson. As the founder and president of an insurance brokerage, I have to contend with the negative stereotypes that many people have about my industry. In my uphill battle to distinguish myself and earn my clients’ trust, I’ve found that communicating clearly and effectively is crucial to my success. I’ve worked with Jayne Latz of Corporate Speech Solutions to improve my elevator pitch, public speaking, and overall communication skills. Here are the tools that have helped me the most:

1. Listen, REALLY Listen. This sounds simple and obvious, but so few people truly do it. I try to start a meeting by asking a few questions, listening to the other person and learning what is important to them.  I love to hear my clients’ life stories – how they built their businesses and what their kids are up to – and they love to talk about their passions. Listening helps build a relationship, and lets people know I’m not there just to push a product at them.

2. Speak Clearly And Slowly. In my industry, there are a lot of product names, technical terms and acronyms. It’s easy to confuse a client with all of the ‘lingo’. My team never uses acronyms, even if we think the abbreviation is obvious, because we want to be certain that our client understands us. For example, long term care insurance is never just “LTC”. We speak slowly when using technical terms and give our clients time to write notes, if they like.

I’ve traveled extensively, and it’s made me realize just how quickly New Yorkers speak! When I’m talking with someone that speaks English as a second language, I am mindful of the speed of my speech and the enunciation of my words. I’ve adopted the same approach with clients, since insurance really does seem like a foreign language to many people!

When addressing a room, Jayne taught me to always take a slow, deep breath first, to smile, and to pause and count to three after saying my name and before saying my company name. I want my audience to hear my name and company name clearly so they can follow up with me!

3. Be Aware Of Your Body Language. If you’re focusing only on your speech, you’re missing a big part of effective communication. Most of us have distracting habits that we are not aware of: some people put their hands in their pockets, or nervously click a pen, others sway while standing and speaking. Having Jayne film me while I gave my elevator speech was an eye opener. I have the habit of using my hands a lot while I am speaking. Jayne helped me to use gestures to accentuate my message rather than distract from it. I make sure that my message is consistent, through both verbal and non verbal communication.

In business, we all need to communicate effectively, which takes training and practice. I think every business owner would benefit from communications coaching. (Having an amazing executive coach like Rich Gee doesn’t hurt either!) I, for one, am committed to continually improving my verbal and non verbal communication skills.

Now, if only I could bump into Bill Murray!

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Erin Ardleigh is the President of Dynama Insurance, an independent insurance brokerage that emphasizes transparency and education as part of the insurance planning process.  Dynama Insurance offers life, health, disability and long term care insurance as well as complimentary reviews of existing policies.  www.dynamainsurance.com

Jayne Latz of Corporate Speech Solutions is an expert in communication skills. For over 25 years she has worked as a speech-language pathologist, professional speech trainer and coach and has co-authored two books titled, Talking Business: A Guide to Professional Communication and Talking Business: When English is Your Second Language.  www.corporatespeechsolutions.com

You're Going To HATE What I Have To Say.

"I'm Going To Change Your Life In One Easy Step!" I get emails like this all the time. Personalities who say they will radically change your life instantly. All you have to do is believe (and spend $195, $795, 0r $8995) and you will get the secret to the riches of the universe without lifting a finger.

I just received another one today:  "Rewire your mindset to become unbeatable!" "Grow your financial fortune!" "Get ultra-fit and feel better than ever before!" "Achieve all the goals you never could achieve before!"

It's magic! And if you send them your money, they will change your life! Of course, they are highly successful, jetting around the world, filming videos in really cool places. So they must know the secret!

I get together with a number of high-level coaches each month and we are a bit perplexed with the success of these people who sell 21st century snake oil. Don't people get it? Here are some immutable rules of life:

1. Change doesn't happen overnight. It took you a long time to get where you are and it will take a little bit of determined work to get you where you want to be. Yes, you can 'change your mindset' — but the journey will be long, hard, and you will have to gird yourself against falling back into old routines.
2. You won't make seven figures right out of the gate. Unless you have a foolproof hair-growth formula (I'll buy it), incremental gains will only occur if you make the right decisions, at the right time, and deliver a powerful product/service that a lot of people see and want to buy.
3. You won't look like Ryan Gosling instantly. I don't know what 'ultra-fit' means, but after speaking with my personal trainer, it takes months/years to get (and stay) 'ultra-fit'.

Here's my 'secret' prescription for change:

• You need a roadmap. If you don't know where you are and where you want to go, you're going to fail. You also need a step-by-step plan of tasks and activities to get you there.
• You will need to focus. Don't get distracted by shiny objects — it will be hard to stay on track and not veer off into uncharted territory where you might get demotivated.
• You are going to test your limits of confidence and work. It's going to be hard at times — you will have to push yourself more than you ever have before.
• You are going to have to be open to change a few key things in your life. Bad habits and decisions are hard to break — you have to chart a new course and stay on it.
• You are going to make many mistakes along the way. It's a fact of business — take chances and you might fail. It's how you stand up and keep going.
• You are going to have to make a LOT of new friends. You have to reach out farther than you ever have before — meet people who are scary — make hundreds of new friends.
• You need a little luck. Yes, luck. Luck appears when you open yourself up to new opportunities, options, and friends. And you cast away bad habits and procrastination.

Think of the new successful tier of business - Tim Cook (Apple), Brin & Page (Google), Jeff Bezos (Amazon), Mark Zuckerberg (Facebook), Jack Ma (Alibaba), etc. They all have and currently work quite hard at their roles to get and stay where they are today. Want to be highly successful? Want to be a star? You have to work it.

"There's no such thing as a free lunch."

Is Your Business Under The Weather?

Most businesses today have a fatal flaw that will take down their entire client base. It’s the fear of doing something . . . anything . . . NEW. They know it ‘might’ fail — so they do nothing.

I’m here to tell you that doing nothing (most of the time) is worse than failing. Why?

Let me give you an example:

Let’s say you’re quite sick. Now many people will disregard the symptoms, say they are not sick — because they feel that the diagnosis or the treatment will be worse or possibly hurt them more than the illness. So they do nothing. What they don’t understand is that the initial reason why they are sick is not being addressed — and it will slowly grow to infect other parts of their body.

Now if they just tried one type of treatment or just went to the doctor and asked for a complete work-up, they would at least make a positive move forward in treating their sickness. Let’s say it failed – they should try something else. And something else — ad infinitum — until they felt better.

I did this with a recurring allergy. I first went to my general practitioner who gave me LOTS of pills. Nothing happened. So I went to a specialist. They took tests (63 pokes of a needle) and also gave me LOTS of pills. I got a little better, but then it came back. I then finally tried an old, but simple cure (a Neti Pot). Guess what? It worked. And I feel GREAT.

It’s like business. People will just act like nothing is wrong and “stay the course” while they see their clients and profits drain away. The problem is that they are afraid of taking any action — it might be wrong — it might worsen the situation — they might lose the business.

But at the end of the day, they need to understand that what is making their business sick can be cured. Here’s the simple process:

1. Realize that you’re sick. You might get better, but you’re probably going to get sicker. And sicker. And then die.
2. Understand why you’re sick. Get a good diagnosis. Find out what the causal elements are — Get the facts. Work with a partner or coach.
3. Take action. Make a list of possible treatments — list them by how much effort (time, money, resources) they will take and what impact they will make.
4. Pick one and take action . . . NOW. Accountability is key.

It’s that simple. As Nike says: “Just Do It.”

How Agile Are You?

"50% of occupations in corporations today will no longer exist by 2025." — from Fast Forward 2030: The Future of Work and the Workplace In less than 10 years, we're going to see a massive landscape change in companies, organizational structures, and even customer wants and needs. To succeed you need to be flexible, innovate, and be agile.

For example, 10 years ago, Steve Jobs walked out on stage and introduced the iPhone. At that moment, we couldn't even comprehend how smartphones took over our lives. We now have instantaneous access to a multitude of abilities only dreamed of a few years ago. Thousands of companies have sprung up that deliver physical and virtual products for our smartphones — and they're making billions (Instagram, Snapchat, etc.).

And guess what — it's only going to move faster and faster. So we need to come up with another way of anticipating change, observing the landscape, orient where we fit in, make a quick decision, and take action. We don't have time for five-year plans anymore — we need to cull them down to one-year plans and quarterly updates.

I have a solution for you. It's called the OODA Loop. Developed by military strategist and United States Air Force Colonel John Boyd, the OODA Loop was applied to the combat operations process, often at the strategic level in military operations.

The phrase OODA loop refers to the decision cycle of observe, orient, decide, and act — the approach favors agility over raw power in dealing with human opponents in any endeavor.

In fact, decisions occurs in a recurring agile cycle of observe-orient-decide-act (OODA):

• Observe - What's happening? What's changing? Who's growing? Who's shrinking? OPEN YOUR EYES.
• Orient - Where are you? What is your position in the marketplace? Where do you need to go? Who do you need to engage? SET A FIRM FOUNDATION, SEE WHERE YOU ARE AND WHERE YOU NEED TO GO.
• Decide - Once all facts are in - make a quick decision. Don't prevaricate or procrastinate. DECIDE & STICK TO IT.
• Act - Take action - do what you need to do, see who you need to see, meet who you need to meet, spend what you have to spend. MOVE FORWARD.

If an individual or an organization can process this cycle quickly, observing and reacting to unfolding events more rapidly than the competition — they can "get inside" the competition's longer decision cycle and gain the advantage.

In the next 5-10 years, new jobs will require increased creative abilities, social and emotional intelligence and the ability to leverage AI. Those jobs will be immensely more fulfilling than today’s jobs which are mostly centered on recurring activities with tedious paperwork and red tape.

So if you want to succeed in business — try the OODA method. It works.

The Best Tool To Communicate Effectively With Your Manager.

Everyone has a manager/boss. Even if you are in business on your own, someone is out there plucking the puppet strings of your career. I work with a myriad of people who have incredible success and terrible issues with their manager. Some bosses are insane, some are saints, some are psychotic, and some are surprisingly normal.

One area I find where most people begin to see the cracks appear in their relationship concerns how they communicate with their manager.

Healthy, regular communication will always ameliorate any potential situation, ensure problems are addressed, and steps are taken in a reasonable amount of time.

Things go wrong when people forget two-way communication resembles a tug-of-war with a huge rope. When one side doesn’t communicate and pulls away, the other side needs to fill the void, take up the slack, and increase their communication.

So how do you do it? Here are some simple rules:

1. Regular — schedule it on their calendar; meet with them (face to face) to discuss what’s happening.
2. Short — make it a 10-15 minute meeting; the shorter, the better — focus on the tactical.
3. Stick to business — cover what you’re working on and discuss next steps. Use an update sheet (1 page) to document what is discussed.

Here’s a great email/paper template I offer to my clients (Rule: Only 1 Page):

1. Accomplishments (from last week):

• Accomplishment 1 (keep each bullet point short)
• Accomplishment 2 (keep it less than 5-7 words)
• Accomplishment 3 (easy to scan)

2. Activities for this week:

• Project 1 (projects to be completed this week)
• Project 2
• Project 3

3. Long-Term Projects (in the near future):

• Project – Due Date (must have due dates)
• Project – Due Date
• Project – Due Date

4. Concerns & Issues:

• Issue 1 (talk about obstacles)
• Issue 2 (come with solutions)
• Issue 3

This template allows you to document your progress and ensure there are no crossed expectations about what you do and what your manager wants you to do. In addition, when you have 52 of these sheets in a binder, reviews go so much easier because you have a syllabus of accomplishments to choose from.

If you meet regularly with your manager (say weekly) for 10-15 minutes and use the recommended template, your relationship will strengthen and soar.

I've even suggested this template for attorneys to keep their clients up-to-date on their progress. It actually helps when their retainer runs out and the client asks 'what have you been doing?' — you now have a weekly documented process to bypass these uncomfortable conversations (and ultimately when you discount your fees because they're angry).

What do you use to update your manager/client on your progress?