In How To Motivate People, Fran Tarkenton, professional quarterback for the NFL and TV personality, offers a focused motivation system — "People don't change their behavior unless it makes a difference to them to do so."
Be A Catalyst: Spread The Word.
Most clients and attendees to my talks ask me how to truly accelerate their career and business. All I say is: "Spread The Word." You see, we're all out there hoarding key information, knowledge and experience in our brains. We think if we do this, it will give us a leg up or a significant advantage over our peers and the marketplace.
You're wrong.