Rich Gee October 21, 2009 Blog, Business Coaching, Career, Coaching Tip Desperate Times Do Not Call for Desperate Measures. Rich Gee October 21, 2009 Blog, Business Coaching, Career, Coaching Tip As a small business owner, you will probably lose some business during the downturn, despite your best efforts, as client companies cut their budgets, shift strategy, or, sometimes, go away altogether.