It's hard to say NO.
How To Say No.
It’s one of the hardest things to do in business. If you’re an executive, you never say no to your boss and you’re afraid to say no to your peers. Your team, it’s easy — except if you’re a pushover. If you run a business, you never say no to your clients and you’re afraid to say no to your vendors/distributors. Your team — again, pushover.