Rich Gee May 9, 2011 Blog, Business Coaching, C-Level, Career, Coaching Tip How To 'Cultivate' New Clients. Rich Gee May 9, 2011 Blog, Business Coaching, C-Level, Career, Coaching Tip Everyone needs new business to survive and thrive. The natural order of most businesses: Clients leave. They defect. They go out of business. They suddenly have no money. This is normal.