Rich Gee April 10, 2014 Blog, Business Coaching, C-Level, Career, Coaching Tip, Quotations, Ways & Tips Our Favorite Four-Letter Word Starts With An 'F'. Rich Gee April 10, 2014 Blog, Business Coaching, C-Level, Career, Coaching Tip, Quotations, Ways & Tips We all have some sort of fear at some level at some time in our life. It might be a very present fear staring us in the face or it might be a background fear hiding in the attic — but it's still there doing it's dirty work.