I'm late to the blogging game — I started on January 1, 2009. But over the past two years, I've seen my business explode and in the process, I've had more fun, engaged in more powerful discussions, and I'm thinking about business at a higher level. Why do you think this is happening?
A blog makes you think, ponder, develop and publish important ideas. Every day. It's almost like a crossword puzzle — if you do one every day, it exercises your mind, making new synapse connections and keeping them healthy. A blog does the same thing — it forces you to think of innovative ways to present information that's easy to absorb by the reader.
A blog makes you communicate to the world. Communication in business is paramount and most executives and business owners tend to forget that. My blog is followed by roughly 500-700 people every day — I'm beginning to get future clients calls from California, Hawaii, Canada, UK, and even Stockholm!
A blog invites two-way communication. I get many comments on my blog, not only on my site, but in Facebook, LinkedIn and Twitter. People all over the world are expressing their interpretation of my blogs while agreeing, disagreeing and spreading the word.
A blog is easy. For all of you out there who think, "I don't have time to write." or "I don't have the ability to write well." — welcome to my world. I felt that way for years — until I met Rebecca Morgan (link) who convinced me to blog every single day.
At that moment, I realized that my blog, my site, and my ideas should be given freely to the world. It's the 'giver's gain' model — I give freely, and business comes knocking at my door.
A blog is fun. Try not to be serious all the time — have fun with it. Post cartoons, be irreverent, and add a bit a humor every so often. It also is a blast when people call you up, clients comment, and strangers exclaim, "You're Rich Gee? I love your blog!"
In fact, I was sitting in a Starbucks a few weeks ago (my favorite pastime) and someone approached me and asked, "Are you Rich Gee? I was just reading your blog over at that table!" — within 30 minutes of conversation, he was my client.
If you have your own blog — what do you like about the experience? If you don't blog, what's holding you back?
P.S. By the way, if you want to learn more about my blogging experiences (successes and failures) give me a call! I use Wordpress (link) and highly recommend two other sites - Problogger and Copyblogger. Brian & Darren bring lots of great ideas, innovative topics and powerful info — stuff I would never think about on my own. (link) & (link)