Most people expect certain things to happen (cause and effect):

"I send out resumes and I'll get interviews/job offers."

"I promote massively on social media and I'll get lots of clients."

"I set the goals for my team and they will perform perfectly."

And we are frequently disappointed — we don’t get the interview, clients don’t bang on our doors, and our employees are watching cute dog videos instead of working.

Our Reality — The world usually doesn’t work the way you want it to (or more harshly, the world doesn’t owe you anything for your efforts).

We know the rules. We know how to play the game. But we like to bend the rules frequently and leave out difficult steps to cut corners.

We hear of those superstars who ‘bucked’ the system and made billions. Here’s a little secret: they were extremely lucky or they were in the right place, at the right time, with the right people, doing the right things.

Now you can hold out for luck — a lot of people do — that’s why millions of people play lotto every week. But even they are frequently disappointed.

You need to leverage the FOUR R’s: Right Place, Right Time, Right People, & Right Things.

Right Place - Are you picking the optimal location to reach out? Are you doing what is easy or what other people tell you what to do? And when it doesn’t work, do you give up?

Right Time - Are you frequently communicating on a regular basis or is it just a series of jumbled messages and one-offs praying and hoping someone will listen?

Right People - Are you targeting the correct people with a strong argument or just broadcasting to anyone with a weak message?

Right Things - A difficult one to decipher, but you know what you really have to do. Most of the time we are too scared or lazy to do what needs to be done. We procrastinate or distract ourselves not to feel pain.

Most people notice that the Four R’s tend to intertwine with one another to make a tight knot that is impossible to untie. Actually, it’s easy — if you structure the four R’s, the how will magically appear:

Step back and get REAL about your situation. You know what to do — you have to just DO IT.
Break out your issue/problem and clearly list what you have to do, when you have to do it, who you will be targeting, and where it will happen.
And then DO IT. No ‘planning’. No ‘procrastinating’. No ‘distractions’. No mercy.
And then DO IT AGAIN. AND AGAIN. AND AGAIN. Until you are successful.

The funny thing is, we all know what we need to do, we just don’t DO IT.

If you'd like to learn more, reach out.