Go out and buy "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" right now. In fact, download it onto your iPhone immediately (via Kindle for iPhone). I just finished this book and found at least 15 new ideas that I can implement immediately into my business and work routine. Have a product or service and want to increase sales? Then buy this book. Want people to hire you or have you speak more often? Then read this book. Want your lemonade stand to rock out more then the other kids? Then get this book.

In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's 'online influencers' are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.

The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are "trust agents," the key people your business needs on its side.

Delivers actionable steps and case studies that show how social media can positively impact your business
Written by authors with over ten years of online media experience
Shows you how to build and wield influence online to benefit your brand
Combines high-level theory with practical step-by-step guidance

If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.