Tough Times Never Last. Tough People Do.

I run a high-performance peer-advisory group — a great bunch of people who know what they want and know how to get it. The other day, one member recognized that everyone around the table 'survived' the past recession and are still in business. Some were still skeptical that the recession was over, but most agreed that tough times were behind us. Then one person said, "And this is the time to go for the gold. To think big. To take our businesses where we want them to go before the rest of the marketplace gets wise and catches up."

It's been a hard 2-3 years — we've all had to work  twice as hard to just make the same amount of money. We've seen many fellow friends fall by the wayside, many good businesses close. And many people still out of work looking for that prize job.

The reality is — tough times never last. There is an end to the economic instability. There might be another one coming (shut your mouth Rich Gee!), but for now, most economists (and the market) agree that things are getting better.

So what are you going to do about it? How are you going to 'go for the gold and think big?"

  • Has your client base changed? Some gone away - new ones popped up? Do you know how to communicate to them?
  • Has your company changed? Many were laid off, projects were cancelled. What rays of sunshine are beginning to stream down?
  • What can you change about your business? New products? New services? New positioning?
  • How can you grow yourself as an executive? Mobile is exploding. Communication channels are dying. What works? What doesn't?

You survived. Now it's time to step up to the plate and "Get Tough". Take action. Today.