Rich Gee June 6, 2009 Blog, Business Coaching, C-Level, Career Who's Got Your Back? Rich Gee June 6, 2009 Blog, Business Coaching, C-Level, Career Keith Ferrazzi's new book, "Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won't Let You Fail" flips the idea of a self-help book on its head.