We all like Shiny Objects. We're attracted to them. Like moths to a flame. Whenever a new product, idea, solution, or strategy comes along, we sometimes catch ourselves getting distracted and focusing a lot of our efforts towards our Shiny Object. We want to get our Shiny Object and place it into our Shiny Object Repository.
It's tough today. It’s hard when everything is coming at you. Hard to think. Hard to act. Hard to react. As they always say — the first step is always the hardest.