This time of the year, most businesses tend to power down a bit (not all mind you) and it give us time to plan for 2018. Unfortunately, many of us also power down and procrastinate until we’re in the middle of January. Our motivation for growth dissipates.
Instead of cooling down, I want you to heat up your motivation for your business and show your clients/customers what you really can do for them.
Talk To Your Best Clients/Customers
It’s that time of the year — bring them a present to show them how much you value their business. Don’t send it to them — hand deliver it and tell them what they mean to your success. While you’re there, run some new ideas/strategies by them to get their input.
Talk To Your Feeders
You know who they are — those wonderful people who deliver your best clients/customers to you. They are usually natural marketers, who promote services they believe in. Make sure you take them out for lunch and get their input on new ideas you might have.
Talk To Your Competition
You might think I’m crazy — but talking to your competitors is a powerful thing to do for your business. Not only does it test your confidence in your own business, it allows you to see what the other half is doing. In addition, you both might come up with an agreement to share clients when it benefits both parties.
Talk To Your Vendors
Reach out to the people who help you make your company what it is today. They have a major stake in your success and they probably have a few ideas on how to make it even better.
Talk To Your People
You are not an all-knowing, omniscient deity. You’re just a human being with faults just like the rest of us. Reach out to your team and see what ideas they might have to grow or change your services. Many of my clients do this on a regular basis and they get gold from their employees. In addition, the employees feel appreciated and part of the process.
Have any other ideas to heat up your motivation? I tried to keep it to five, but there are many more out there. Let me know!
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Episode 11 — Making Your Email Marketing Explode!
Building successful email marketing campaigns has never been more important than it is now. But there’s a problem; most people don’t know how to do it right. We’ll show you when to send emails that get delivered just when your contacts are most likely to engage.