I work with a broad spectrum of clients.

All the way from the CEO to the college graduate, I help people overcome obstacles and better understand what’s holding them back.

One recurring area I encounter is the fear of ‘more work’. What do I mean by ‘more work’?

It’s the belief which holds accomplished executives back from pursuing a promotion or opportunity with another company because they believe that more money or new job equals more work, increased responsibilities, and more headaches/exposure. It might even be a small project offered to them.

It’s also the belief where unemployed people are unwilling to interview and go after work because they are afraid of the idea of working 60-70-80 hours a week. It’s less painful to stay home and surf the web.

It might be the opportunity to expand your business, take on additional employees/consultants, make a lot more money. But you shy away from these situations frequently.

Fiction is often scarier than reality in this situation.

You might have to work hard your first few weeks/months on the job. That’s a fact. You have to get acclimated, develop a reputation, and deliver before you can click into 5th gear and use less gasoline (time and effort).

Here’s how to face your fear:

Sit down and clearly lay out what you’re actually afraid of. Is it the hours? The hard work? The exposure? Rebuilding your reputation? Fear of failure? Fear of success? Never going to see your family again? 

Write it down. Get all of your emotions down on paper. Draw. Sketch. Make that paper a visceral representation of how you feel about change.

Then step back, look at it, and realize your representation is achievable and frankly, not that scary. 

It’s like a horror movie — we are actually more scared of the monster that we don’t see (e.g., like Jaws, Alien) than the one that pops out at the start of the movie.

You need to realize this representation is not a state which will last forever. You can see the light at the end of the tunnel — it’s probably going to last 3-4 months TOPS.

Now go get that new position with vim and vigor!

How do you face your fears?

Most people can’t sell themselves.

The Best Salespeople, who obliterate their numbers every year, selling products and services – have a hard time developing a personal talk-track.

Accomplished Executives, who are comfortable pitching in boardrooms, convincing multi-nationals to sign on the dotted line — have a hard time in interviews for a new position.

Business Owners, day-in and day-out, have the best location, web-site, media, and business card — have a hard time coming up with a simple process to close the deal.

Why is this? Why is there such a dichotomy between great sales performance and the ability to apply those techniques and tools to ourselves?

In my ongoing series, “Are You A Catalyst?”, today’s focus is knowing how to brag effectively.

Peggy Klaus, author of Brag! The Art of Tooting Your Own Horn WIthout Blowing It, proclaims we tend to tell ourselves myths which ultimately sabotage our actions.

Myths such as:

• A job well done speaks for itself.
• Bragging is something you do during performance reviews.
• Humility gets you noticed.
• I don’t have to brag, people will do it for me.
• Good girls don’t brag.
• And the biggest one — Brag is a four-letter word.

Her main drive is to abolish these myths taught and ingrained into our psyche. One has to un-learn past behaviors (taught to us lovingly by our parents and schools) — to be prepared to brag effectively when it feels comfortable — during appropriate times and places.

Some suggestions from Klaus:

• Get a plan in place – be prepared with tight talk-tracks to help you brag.
• Get creative – make what you say engaging and interesting.
• Become the star player vs. promoting team spirit – take credit when credit is due.
• Brag through your weak points – acknowledge liabilities and focus on strengths.
• Make sure your fans get it right - prep them to present your story in the right light.

This book is a keeper — I recommend it to all of my clients when they hit an invisible wall and struggle with self-promotion. Check it out.

What techniques do you use to brag effectively?

What’s torque? It’s a measure of the turning force on an object such as the pushing or pulling of a wrench handle connected to a nut or bolt. It produces a torque (turning force) that loosens or tightens the bolt.

If you elongate the wrench handle (by adding a long pipe) you increase the torque, or turning force on the bolt.

Cars have torque too – it’s your gear system. In first gear, you have the most torque on your drive train (which ultimately moves your wheels) and you can climb any incline. But as you move up the gears (2, 3, 4, 5, and 6), you use less torque and your car can go faster and faster and faster.

I feel like Tim Taylor from Home Improvement right now.

Let’s talk about your career.

How can use less torque to what you do? To go faster and faster with less effort? How can you add a pipe to that wrench to effortlessly loosen the bolt?

The funny thing is, you probably know what ‘torque-related’ elements there are in your career or business — but you’re just not using them. They’re sitting in your toolbox, gathering dust.

Let me list some of the elements and their corresponding tools:

• Promotion/More Pay — Deliver faster, better, get other key execs to recognize you. Ask for more work, exposure, or the ability to work on your boss’ projects.
• More Clients — 80/20 rule – who are your best clients? Go find out where the 20% live, meet, and congregate. I promise you there will be more of them waiting for your services. Let the underperforming 80% go away (for the time being).
• Efficient Team — Find out what motivates, energizes and leverages their strengths. You won’t believe what they can do once you initiate these levers.
• Technology — You can do it yourself, learn how to do it better, or get someone to do it for you. Guess which one moves you the fastest?

Get where I’m going? Go out and start shifting into 4th/5th/6th gear or find a pipe to turn your wrench. Don’t just stand there and say “I can only move in one gear” or “that bolt will never loosen”.

You have a complete toolbox to choose from. It’s inside you.

What your favorite tool in your toolbox you use to move faster?

Little is written about the options available to CMOs to progress beyond their role as marketers and become key players at the executive committee level.

At the Rich Gee Group, we frequently run into many C-Level executives who want to progress to the top rung and help them develop a strategy on what they should be doing to make themselves credible contenders for the CEO berth.

Spencer Stuart has a great report (click here for the PDF) that outlines each of the 10 ways to prepare for a role as a CEO:

1. Take on a general management role in an emerging market
2. Broaden your skill set at every opportunity
3. Gain experience in at least one non-marketing role
4. Get involved in as many mission-critical, non-marketing projects as you can
5. Demonstrate your credibility and track record as a commercial leader
6. Develop close working relationships with other functions
7. Work with the CFO to value the company’s brand assets
8. Hone your communication skills
9. Learn to make the tough decisions
10. Find a mentor who is already a CEO or in a general management position

It’s a great read. Enjoy! – Rich

Presenting Part Four of a Ten-Part Series on The Future of Work from Time Magazine.

By Laura Fitzpatrick at Time.

On the worst days, Chris Keehn used to go 24 hours without seeing his daughter with her eyes open. A soft-spoken tax accountant in Deloitte’s downtown Chicago office, he hated saying no when she asked for a ride to preschool. By November, he’d had enough. “I realized that I can have control of this,” he says with a small shrug. Keehn, 33, met with two of the firm’s partners and his senior manager, telling them he needed a change. They went for it. In January, Keehn started telecommuting four days a week, and when Kathryn, 4, starts T-ball this summer, he will be sitting along the baseline.

In this economy, Keehn’s move might sound like hopping onto the mommy track — or off the career track. But he’s actually making a shrewd move. More and more, companies are searching for creative ways to save — by experimenting with reduced hours or unpaid furloughs or asking employees to move laterally. The up-or-out model, in which employees have to keep getting promoted quickly or get lost, may be growing outmoded. The changing expectations could persist after the economy reheats.

Companies are increasingly supporting more natural growth, letting employees wend their way upward like climbing vines. It’s a shift, in other words, from a corporate ladder to the career-path metaphor long preferred by Deloitte vice chair Cathy Benko: a lattice. (See pictures of cubicle designs submitted to The Office.)

At Deloitte, each employee’s lattice is nailed together during twice-a-year evaluations focused not just on career targets but also on larger life goals. An employee can request to do more or less travel or client service, say, or to move laterally into a new role — changes that may or may not come with a pay cut. Deloitte’s data from 2008 suggest that about 10% of employees choose to “dial up” or “dial down” at any given time. Deloitte’s Mass Career Customization (MCC) program began as a way to keep talented women in the workforce, but it has quickly become clear that women are not the only ones seeking flexibility.

Responding to millennials demanding better work-life balance, young parents needing time to share child-care duties and boomers looking to ease gradually toward retirement, Deloitte is scheduled to roll out MCC to all 42,000 U.S. employees by May 2010. Deloitte executives are in talks with more than 80 companies working on similar programs.

Not everyone is on board. A 33-year-old Deloitte senior manager in a southeastern office, who works half-days on Mondays and Fridays for health reasons and requested anonymity because she was not authorized to speak on the record, says one “old school” manager insisted on scheduling meetings when she wouldn’t be in the office. “He was like, ‘Yeah, I know we have the program,’” she recalls, “‘but I don’t really care.’”

Deloitte CEO Barry Salzberg admits he’s still struggling to convert “nonbelievers,” but says they are the exceptions. The recession provides an incentive for companies to design more lattice-oriented careers. Studies show telecommuting, for instance, can help businesses cut real estate costs 20% and payroll 10%. What’s more, creating a flexible workforce to meet staffing needs in a changing economy ensures that a company will still have legs when the market recovers. Redeploying some workers from one division to another — or reducing their salaries — is a whole lot less expensive than laying everyone off and starting from scratch.

Young employees who dial down now and later become managers may reinforce the idea that moving sideways on the lattice doesn’t mean getting sidelined. “When I saw other people doing it,” says Keehn, “I thought I could try.” As the compelling financial incentives for flexibility grow clearer, more firms will be forced to give employees that chance. Turns out all Keehn had to do was ask.