eth-ics (noun) – that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions.

Right and Wrong. Good and Bad. And the most important part – the motive and ends of such actions.

There are many executives out in the marketplace today that know what they are doing is wrong . . . and bad. But they still do it because the motives and ends of such actions will deliver one or both of these results:

1. The company will do better.
2. They will make more money, be more successful, and ensure a continuous launching pad to bigger and better positions.

Now here’s the REAL question – Can they still achieve these same goals listed above if they do the right thing . . . good things?

Now we can get into the semantical argument that what I see as good might be bad for another (or vice-versa). Or that based on our differing opinions of ethics, what you might see as ‘bad’ might be ‘good’ viewed by another. But let’s cut out the BS – as an executive, you absolutely know when you are doing something that is slightly (or gravely) unethical (until you do it so frequently that it becomes ‘good’ in your eyes).

I took ethics in college (I state that I am not an expert) and know that there are two arguments (or more) for every ethical issue. But I’ve also lived in the corporate world for 20+ years and coached top level executives for 10 years. I believe that in business, there is rarely gray, there is only black and white. Why? In business, everything is measured, everyone is conservative, and risk is constantly minimized. Most of the time (not all mind you), you can faithfully predict how your actions will affect your bottom line, customers, employees, shareholders, etc. Not on a granular scale – but more on a ballpark one.

But when it comes to bad and wrong, I know it when I see it.

Bad and Wrong decisions go against the company’s natural grain of behavior. You’ve probably felt this if you have worked in corporate – you are marching down the street with a strategy, everyone is singing the same tune. Suddenly, management makes a 180° turn and states that we will be doing the exact opposite of what they were pontificating 6-12 months before.

Now I understand that markets change. Customer wants and needs change. But 180 degrees? We were going North, but now we are going South? That clearly communicates to me that the people at the top don’t know what they are doing, are open to the fickleness of certain corporate soothsayers, or dramatically underestimate the market to the point that they were COMPLETELY wrong. Candidly, these people should be FIRED. But these are not Bad and Wrong decisions in an Ethical context.

I honestly think that when executives make bad and wrong decisions do so for three reasons (the motive and ends):

1. They’re lazy. Going the ‘bad’ or ‘wrong’ direction is easier, less risky, more profitable in the short term, etc.
2. It’s a personality thing. They feel that making contrarian decisions keep them above the rabble, they are smarter than the rest, and they are fooling the masses.
3. They believe that there is a LOT more money and power to be made by going bad.

Bernard Madoff was a #2 & #3. Not only did he realize that there was a LOT more money to be made by deceiving his investors and the market, it probably was a personality thing. Bottom line – most unethical executives have abnormal self-esteem (very low or very high) so they compensate by doing unethical things.

Many executives who testify in front of Congress (honestly – they’ve probably done something wrong!) usually have all three personality traits. Go back and view the testimonies of the investment firms, insurance companies, tobacco companies to get a good feel for #1, #2 and #3.

OK – That’s enough for one day. My next post will discuss the treatment.

That’s my mantra. And I make all my clients tattoo it on their arms. Why? Because it works.

It all comes down to ACTION
You can plan all day — and that’s a good thing. But planning isn’t everything. In fact, most executives do have some type of plan — either zipping around in their head or on a piece of paper buried on their desk. Unfortunately, execution is the real culprit. They are afraid or they don’t know how to take that first step to begin the process. That’s where I come in:

Make It Happen
Take the first step. Do Anything. It really doesn’t matter what you do first — what does matter is that you do something . . . immediately. I liken it to entering a pool for the first time — you can go in slowly and get used to the water (we all know how that feels) or just jump right in and the shock of the temperature is gone within seconds. If you need to do a series of informational calls to key executives, call one right now! Don’t wait to plan — don’t procrastinate to build a talk track — ring them up and start talking! You will surprise yourself.

Get It Done
Check it off your list — complete it. So many people take a half-step into an activity and decide that it’s too hard, will take too long, or it takes them too far out of their comfort zone. Here’s where my coaching comes in — stop being a baby. You are an adult — with adult responsibilities. You must get it done. You are not in school anymore where a teacher will say “it’s okay – you don’t have to do that”. You HAVE to do it. And the faster that you get it done, the faster you can move on to the next step.

And here’s the best part: Once you start down this path, it gets EASIER. Trust me, it always happens.

Not moving forward? Get It Done. Make It Happen. No Excuses.

Presenting Part Seven of a Ten-Part Series on The Future of Work from Time Magazine.

By Bryan Walsh at Time.

It’s no secret that U.S. workers are in trouble, with the unemployment rate at 8.9% and rising. At the same time, the world faces a long-term climate crisis.

But what if there is a way to solve both problems with one policy? A number of environmentalists and economists believe that by implementing a comprehensive energy program, we can not only avert the worst consequences of climate change but also create millions of new jobs — green jobs — in the U.S. “We can allow climate change to wreak unnatural havoc, or we can create jobs preventing its worst effects,” President Barack Obama said recently. “We know the right choice.”

What’s a green job? It depends on whom you ask. Some categories are obvious: if you’re churning out solar panels, you’re getting a green paycheck. But by some counts, so are steelworkers whose product goes into wind turbines or contractors who weatherize homes. According to a report by the U.S. Conference of Mayors, there are already more than 750,000 green jobs in the U.S. (See the top green companies.)

Environmental advocates say that with the right policies, those job figures could swell. The Mayors’ report predicts that for the next three decades, green employment could provide up to 10% of all job growth. As part of its stimulus package, the White House directed more than $60 billion to clean-energy projects, including $600 million for green-job-training programs. The hope is that capping carbon emissions, even if it raises energy prices in the short term, will create a demand for green jobs, which could provide meaningful work for America’s blue collar unemployed.

To some critics, that sounds too good to be true. In a recent report, University of Illinois law professor Andrew Morriss argued that estimates of the potential for green employment vary wildly and that government subsidies would be less efficient — and produce lower job growth — than the free market. “This is all smoke and mirrors,” says Morriss. “I don’t see how you can replace the existing jobs that may be lost.”

The reality is somewhere between the skeptics and the starry-eyed greens. We won’t be able to create a solar job for every unemployed autoworker. But with climate change a real threat, shifting jobs from industries that harm the earth to ones that sustain it will become an economic imperative.

Most businesses today have a fatal flaw that will take down their entire client base.

It’s the fear of doing something . . . anything . . . NEW. They know it ‘might’ fail — so they do nothing.

I’m here to tell you that doing nothing (most of the time) is worse than failing. Why?

Let me give you an example:
Let’s say you’re quite sick. Now many people will disregard the symptoms, say they are not sick — because they feel that the diagnosis or the treatment will be worse or possibly hurt them more than the illness. So they do nothing. What they don’t understand is that the initial reason why they are sick is not being addressed — and it will slowly grow to infect other parts of their body.

Now if they just tried one type of treatment or just went to the doctor and asked for a complete work-up, they would at least make a positive move forward in treating their sickness. Let’s say it failed – they should try something else. And something else — ad infinitum — until they felt better.

I did this with a recurring allergy. I first went to my general practitioner who gave me LOTS of pills. Nothing happened. So I went to a specialist. They took tests (63 pokes of a needle) and also gave me LOTS of pills. I got a little better, but then it came back. I then finally tried an old, but simple cure (a Neti Pot). Guess what? It worked. And I feel GREAT.

It’s like business. People will just act like nothing is wrong and “stay the course” while they see their clients and profits drain away. The problem is that they are afraid of taking any action — it might be wrong — it might worsen the situation — they might lose the business.

But at the end of the day, they need to understand that what is making their business sick can be cured. Here’s the simple process:

1. Realize that you’re sick. You might get better, but you’re probably going to get sicker. And sicker. And then die.
2. Understand why you’re sick. Get a good diagnosis. Find out what the causal elements are — Get the facts.
3. Take action. Make a list of possible treatments — list them by how much effort (time, money, resources) they will take and what impact they will make.
4. Pick one and take action . . . NOW.

It’s that simple. As Nike says: “Just Do It.”

I hear it all the time from my clients when hiring — “I can’t find someone that is “just right” for the position.” Or “They don’t meet all the qualifications for the job.” Well – they’re wrong.

It’s a big mistake to expect that the possible candidates have to own ALL the qualifications for the said position. Why?

1. It’s unrealistic. Even in times like these, where there are a lot of people on the street, the system of finding the right person with the perfect qualifications is slim to none, and slims out of town. What happens is that the recruiter or HR associate puts unrealistic demands on every candidate at the start and rarely lets anyone with real potential in. They focus on capabilities and not on personality.

2. It’s not long-range thinking. Think about hiring for a bank manager. If you hire a previous bank manager with all the qualifications for the position, they’re going to be pretty bored within six months doing the same thing that they did at their last location. Once you learn how the company ‘works’ and all the people’s personalities – the job gets pretty basic after awhile. Then they get bored, sloppy, or start bothering you for a promotion.

You need to STRETCH your new people. The basic rule is to hire at least one grade below the stated position to ensure that you are challenging that person. What will happen? For at least the first year while they step out of their comfort zone they will push themselves and build new potential. In addition, when you stretch your pick, you might find that they do things differently from the previous manager — who might find innovative ways to attack their position and motivate their troops.

For those that are in the market looking for that position, use this info as a retort to the interviewer’s response that you might not have the requisite experience for the position (by the way – a frequent excuse used ALL the time). Tell them that it’s better to hire someone where it is a stretch – they will have more content employees that are consistently challenging themselves and doing things differently.

I’d love to hear your thoughts on this – feel free to leave your feedback in the comments section below. Thanks!

But enough of removing roots. What did happen during this process is that I broke two shovel handles trying to pry the root ball out of the ground. The first one was a surprise to all of us — honestly, we’re pretty lucky that no one got hurt. The shovel gave way when it broke and part of the handle flipped into the air, giving everyone a quick jolt of adrenalin. We then stepped back, took a quick breather, and then attacked it again with another shovel.

And then the second one broke. The funny thing is that we were not as surprised — and frankly — we all started laughing. I probably had too many Wheaties for breakfast this morning. We then didn’t give up — we just attacked the root ball with even more vigor (and more robust tools) and eventually got all four root balls out.

It’s a lot like losing your job. The first time it happens, people are pretty shell-shocked. They do a lot of soul searching (why me?), denial, hatred of their company, boss, etc. — you know the drill. Ultimately, when the adrenaline dissipates, they get down to business and look for a new job. The second time someone loses a job (and this happens more often that you realize in this economy), they tend to almost laugh about it, pick themselves up quickly, and go after that next job.

Moral of the story — losing your job is not a life or career ending experience. In fact, the faster that you move forward, the faster you will find that next position. The more that you sit and question yourself (and procrastinate) – the less likely you will climb back on that horse and ride into the sunset.

So pick up that shovel and start digging that root ball out!

If you show a client a highly polished computer layout, they will probably reject it.

By Paul Arden in It’s Not How Good You Are, It’s How Good You Want To Be (an incredible book!)

There is either too much to worry about or not enough to worry about. They are equally bad. It is a fait accompli.

There is nothing the them to do. It’s not their work, it’s your work. They don’t feel involved.

If they don’t like the face of the girl in your rendering, or the style of the trousers worn by the man on the right., or your choice of the car he’s driving, they will reject it.

They won’t see the big idea. They will look at the girl’s face and think, ‘I don’t like her, this doesn’t feel right.’ It is very difficult for them to imagine anything else if what you show them has such detail.

Show the client a scribble.

Explain it to them, talk them through it, let them use their imagination. Get them involved.

Because you haven shown the exact way it’s going to be, there’s scope to interpret it and develop and change it as you progress.

Work with them rather than confronting them with your idea.

Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn’t, well, common. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

“There are two things that people want more than sex and money – recognition and praise.” – Mary Kay Ash, Mary Kay Cosmetics

We all forget to do it. You focus on work, meetings, reports, etc. and ignore the most powerful leadership tool you have in our arsenal – recognition and acknowledgment. When you neglect it, your teams tend to wander and lose focus. When you regularly insert it into your leadership practices, you’ll have the best performing and energized team money can buy.

1. Be A Star Catcher. Regularly “catch people doing things right” and recognize them for it. And, Make recognitions self-perpetuating by recognizing those who recognize others. Remember: What gets recognized gets reinforced, and what gets reinforced gets repeated.

2. Develop A List of At Least 20 Ways To Recognize Others. Some ideas to get you started: a homemade Thank You Card or Praise-A-Gram; small gifts: special assignments, etc. If you would like the best Rich Gee recognition tool – check this out.

3. Customize The Recognition You Provide. Ask each member of your team how you can best demonstrate your appreciation for them. Then provide “different strokes for different folks.”

4. Let Everyone “Hold The Trophy”. Be sure each contributing member shares in the recognition for achievements.

If you practice and regularly schedule (not with a calendar, but in the moment) these tips — you will realize that some of the best things in life are free!

Have you been there lately? So I immediately sat down and came up with these three tips to learn from my mistake:

• Don’t drink the Kool-Aid. The news is sensationalized and fear sells. Things are rarely as good as they seem and things are rarely as bad as they seem.
• Negative thinking will not move you forward. Look for the positive, find solutions, and don’t dwell on the past or fear the future. Live in the present.
• Embrace your fear. When people get scared, they get smart and they take action. Re-vision your career — if things are changing, you change. Don’t get caught in ‘old-think’ — interact with people and clearly see where the wind is blowing — then act swiftly.