Marketing

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New Two Heads Podcast: Why Mobile Matters.

The newest episode of Two Heads podcast, “Why Mobile Matters,” has just launched on iTunes. Listen today!

Marketing your site for laptops while your customers use their smartphones? Time to change your strategy. We can help.

About Two Heads

Rich has teamed up with BJ Flagg, president and Founder of Nurenu, Inc. to bring you a weekly podcast, “Two Heads: […]

Two Heads Podcast: Episode 18 – Kick It Back Old School: Collateral With A Twist

The newest episode of Two Heads podcast, “Kick It Back Old School: Collateral With A Twist,” has just launched on iTunes. Listen today!

 

About Two Heads

Rich has teamed up with BJ Flagg, president and Founder of Nurenu, Inc. to bring you a weekly podcast, “Two Heads: Brand Marketing & Strategic Coaching for Today’s Marketplace.”

Click here to subscribe to […]

How To Become Unfireable – Part Four: Use Your Peripherals Pal!

Start standing out from the crowd. Have your work seen by the right people at the right time. Use your PERIPHERALS and start seeing the hidden opportunities out there.

4 Steps To Dramatically Improve Your Business.

Many business clients ask me how they can review their business and develop a simple marketing plan. There are many great books and gurus out there who will help you do this - unfortunately it takes a lot of time and effort. Not any more.

Want Success? Be A Giraffe.

Most executives and business owners tend to keep to themselves. Of course they go to meetings. They interact with their clients. They even give a presentation or two. But they feel they're work or product will ultimately deliver the success, money and notoriety normally associated to hard workers. They're wrong.

RUN OUT and Get This Book Today.

I LOVE Michael Port. Okay, I've never met the guy, but I do love his book. When I run into a good business book (and there are a lot of stinkers out there), I promote it. The man is a genius. He not only develops and publishes the bible on "Book Yourself Solid", in it, he links to a workbook which is a very powerful way for one to really LEARN his techniques.

5 Ways To Guarantee A Great Job In Sales.

I have a lot of friends who lost their job and quickly took up with a company that positioned them as an account executive. Unfortunately, when they were 'trained' and 'graduated', they found that it's a cold and cruel world out there. With the exception of their family and friends, they had to cold call all types of people to hawk their wares.

It Helps When You Talk To Someone.

I've been running my executive advisory and coaching practice for the past 10 years. I've never had a meeting like I had yesterday.

4 Ways to Use “Pull” to Increase Your Success

They assume that the people and resources we need already exist and that the challenge is to find or discover them. Yet each of us may need to further develop our own personal and professional skills before we can even recognize how best to access and attract what we need and want. Said differently, we need to master a third level of pull — the ability to pull from within ourselves the insight and performance needed to achieve our potential and help other people do the same.

The Secret of ‘The New Marketing’ by Seth Godin.

This, in two words, is the secret of the new marketing.

Find ten people. Ten people who trust you/respect you/need you/listen to you…

Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they’ll each find you ten more people (or a hundred or […]