This is Part One of a multi-part series on Ethical Leadership.

“I rely far more on gut instinct than researching huge amounts of statistics.” – Richard Branson

I thought I would start with the most apparent way to lead ethically – by your gut. Why? Because I feel that most people are good and try to live their lives from a position of doing good for others. I know — there are some horrible people out there — but overall, I believe that the majority of executives are guided by good rather than evil. Unfortunately, some are pulled to the dark side by a number of different reasons (found in my last post).

Leading with Gut Instinct means that you listen to an inner voice — what scientists call ‘your intuition’. Intuition is a feeling within your body that something is right or just not right. Did you catch that I said “within your body” and not just “within your mind”? We’ve all had moments of intuition – a certain colleague or a business deal. Sometimes we listen and sometimes we don’t —intuition is the signpost pointing us to the right way — unfortunately, we sometimes take the wrong way.

“Trust your hunches. They’re usually based on facts filed away just below the conscious level.” – Dr. Joyce Brothers
This is why I believe my gut. Our brain is made up of billions of neurons firing many times during the day. Thoughts, emotions, facts, knowledge, etc. all are accessible at one time or another. If you have a highly structured and organized mind, you probably don’t use your intuition as much as the next person. You just go to the library, choose your book from the shelves, and access the info that you need.

Everyone else’s brain uses a more complex system — intuition — to unconsciously make their way through that ball of wire we call the brain and access that one (or more) tidbit of information needed to make the right decision.

The creative is the place where no one else has ever been. You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover will be yourself. – Alan Alda
“Be yourself” — (how I love that term) — intuition allows you to make decisions from where you stand, not from anyone else’s perspective. This is a sign of a true leader – one that makes the hard decisions, efficiently and effectively.

So next time you need to make the right decision — use your gut. It will keep you on the right track.

That’s my mantra. And I make all my clients tattoo it on their arms. Why? Because it works.

It all comes down to ACTION
You can plan all day — and that’s a good thing. But planning isn’t everything. In fact, most executives do have some type of plan — either zipping around in their head or on a piece of paper buried on their desk. Unfortunately, execution is the real culprit. They are afraid or they don’t know how to take that first step to begin the process. That’s where I come in:

Make It Happen
Take the first step. Do Anything. It really doesn’t matter what you do first — what does matter is that you do something . . . immediately. I liken it to entering a pool for the first time — you can go in slowly and get used to the water (we all know how that feels) or just jump right in and the shock of the temperature is gone within seconds. If you need to do a series of informational calls to key executives, call one right now! Don’t wait to plan — don’t procrastinate to build a talk track — ring them up and start talking! You will surprise yourself.

Get It Done
Check it off your list — complete it. So many people take a half-step into an activity and decide that it’s too hard, will take too long, or it takes them too far out of their comfort zone. Here’s where my coaching comes in — stop being a baby. You are an adult — with adult responsibilities. You must get it done. You are not in school anymore where a teacher will say “it’s okay – you don’t have to do that”. You HAVE to do it. And the faster that you get it done, the faster you can move on to the next step.

And here’s the best part: Once you start down this path, it gets EASIER. Trust me, it always happens.

Not moving forward? Get It Done. Make It Happen. No Excuses.

Most businesses today have a fatal flaw that will take down their entire client base.

It’s the fear of doing something . . . anything . . . NEW. They know it ‘might’ fail — so they do nothing.

I’m here to tell you that doing nothing (most of the time) is worse than failing. Why?

Let me give you an example:
Let’s say you’re quite sick. Now many people will disregard the symptoms, say they are not sick — because they feel that the diagnosis or the treatment will be worse or possibly hurt them more than the illness. So they do nothing. What they don’t understand is that the initial reason why they are sick is not being addressed — and it will slowly grow to infect other parts of their body.

Now if they just tried one type of treatment or just went to the doctor and asked for a complete work-up, they would at least make a positive move forward in treating their sickness. Let’s say it failed – they should try something else. And something else — ad infinitum — until they felt better.

I did this with a recurring allergy. I first went to my general practitioner who gave me LOTS of pills. Nothing happened. So I went to a specialist. They took tests (63 pokes of a needle) and also gave me LOTS of pills. I got a little better, but then it came back. I then finally tried an old, but simple cure (a Neti Pot). Guess what? It worked. And I feel GREAT.

It’s like business. People will just act like nothing is wrong and “stay the course” while they see their clients and profits drain away. The problem is that they are afraid of taking any action — it might be wrong — it might worsen the situation — they might lose the business.

But at the end of the day, they need to understand that what is making their business sick can be cured. Here’s the simple process:

1. Realize that you’re sick. You might get better, but you’re probably going to get sicker. And sicker. And then die.
2. Understand why you’re sick. Get a good diagnosis. Find out what the causal elements are — Get the facts.
3. Take action. Make a list of possible treatments — list them by how much effort (time, money, resources) they will take and what impact they will make.
4. Pick one and take action . . . NOW.

It’s that simple. As Nike says: “Just Do It.”

But enough of removing roots. What did happen during this process is that I broke two shovel handles trying to pry the root ball out of the ground. The first one was a surprise to all of us — honestly, we’re pretty lucky that no one got hurt. The shovel gave way when it broke and part of the handle flipped into the air, giving everyone a quick jolt of adrenalin. We then stepped back, took a quick breather, and then attacked it again with another shovel.

And then the second one broke. The funny thing is that we were not as surprised — and frankly — we all started laughing. I probably had too many Wheaties for breakfast this morning. We then didn’t give up — we just attacked the root ball with even more vigor (and more robust tools) and eventually got all four root balls out.

It’s a lot like losing your job. The first time it happens, people are pretty shell-shocked. They do a lot of soul searching (why me?), denial, hatred of their company, boss, etc. — you know the drill. Ultimately, when the adrenaline dissipates, they get down to business and look for a new job. The second time someone loses a job (and this happens more often that you realize in this economy), they tend to almost laugh about it, pick themselves up quickly, and go after that next job.

Moral of the story — losing your job is not a life or career ending experience. In fact, the faster that you move forward, the faster you will find that next position. The more that you sit and question yourself (and procrastinate) – the less likely you will climb back on that horse and ride into the sunset.

So pick up that shovel and start digging that root ball out!

Which one will you be today?

We use the Robert Langdon/Sophie Neveu characters from Dan Brown’s The DaVinci Code as examples with many of our clients. What are they like?

• Smart – top of their professions.
• Heroic – will do what has to be done.
• Action-oriented – when confronted with a problem/obstacle, they take action.
• Focused – thinks deeply about the topic at hand.
• Clever – thinks outside of the box.
• Communicative – takes charge, but not in an offensive way.

We can go on and on. Bottom line, these two characters present personas that one can use to take action, rather than retreat and let someone else take a chance. It might sound funny or ridiculous – but next time you find yourself in an uncomfortable situation, one where you are forced to step out of your comfort zone – pick a character – and focus on their strengths, make them yours, and you will initiate action immediately.

Now you may ask, like all of our clients do, how can I do this? And we say – “I don’t care. Just figure it out and MAKE IT HAPPEN.” We then let the client come up with a number of scenarios how they could talk their way into that event successfully.

Career changing produces a similar situation. “I don’t know where to begin.” or “I don’t know who to talk to.” are frequent responses. What we then say is: ”I don’t care. Just figure it out and MAKE IT HAPPEN.” We then brainstorm scenarios on how to meet that CEO or this important person and then MAKE IT HAPPEN.

The next time you run into an obstacle, step back and say “Figure this out and MAKE IT HAPPEN.” You’ll find yourself taking action before the fear and complacency begin to move in and you get that much closer to changing your career. Nike was right with “Just Do It”.