CMO

/Tag:CMO

What Do I Need To Do To Move UP?

People ask me all the time for advice — I frequently answer questions on Reddit, Quora, and LinkedIn to a mix of executives, business owners, and job seekers. The other day, a potential client sent me a set of questions — so instead of just sending them to him, I thought I’d let you all in on how […]

Ethical Leadership — You Need A Mastermind Group.

In Napoleon Hill's bestselling book, Think & Grow Rich, he introduces a practice called The Master Mind Group. As an executive who wants to succeed, you should regularly assemble a grouping of professionals who will help you learn, understand and grow.

Fire The CEO! That Will Never Happen.

Instead of firing the people who make your products, it's high time we focus in on the actual people making the bad decisions.

Failure: How You Deceive Yourself Everyday.

Wonder why you don't get certain things accomplished? Why you hit the same obstacles every time?

Lots of Enemies? Make Friends With The Press.

Part Five of a series on Ethical Leadership — many more to come. Have I lost my mind? Honestly — the idea of making the press your friend is obscene!

CMO to CEO: Insights & Advice From CEOs Who Have Made The Transition.

Little is written about the options available to CMOs to progress beyond their role as marketers and become key players at the executive committee level. At the Rich Gee Group, we frequently run into many C-Level executives who want to progress to the top rung and help them develop a strategy on what they should be doing to make themselves credible contenders for the CEO berth.

Ethics – The Only Way To Be A True Leader.

eth-ics (noun) - that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions. Right and Wrong. Good and Bad. And the most important part - the motive and ends of such actions. There are many executives out in the marketplace today that know what they are doing is wrong . . . and bad.

How CMOs Should Function in a Recession

Some good news for marketing heads: Chief Marketing Officers (CMOs) are holding on to their jobs longer. Spencer Stuart’s annual survey of CMO tenure at the 100 most advertised brands in the USA reveals average time on the job has risen to 28.4 months from 26.8 months in 2007 and 23.2 months in 2006.

The popular interpretation of this data is that CMOs are aligning better with CEOs. The latter are no longer expecting instant rainmaking and the former have learnt to be humble. CMOs have learned not to pontificate about brand values before researching the issue, and they no longer fire the incumbent advertising agency the day after being appointed. The best CMOs stay low-key and aim to make the CEO, who is often from a non-marketing background, comfortable becoming the chief cheerleader for the brand.

The economic recession has, perhaps surprisingly, elevated the standing of the CMO. It hasn’t always been this way, to be sure. So how can CMO’s solidify this standing with the chief? Here are the four top marketing issues on which today’s CEOs are looking to their CMOs for guidance:

Shifting consumer behavior. The recession has induced dramatic changes in consumer attitudes and behaviors in many categories. Companies need updated consumer research and revised approaches to customer segmentation. The CEO needs a CMO who understands the company’s brands and consumers (and their comparative profitability) to recommend needed changes in customer targeting and brand messaging.

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The Most Dangerous Job in Business

It’s the chief marketing officer. Chances are, yours is just leaving.
The chief marketing officer, or its org-chart equivalent, may be the riskiest job in the American C-suite. A veritable who’s who of companies–Coca-Cola, Wal-Mart, Best Buy, Gap, and Verizon –have seen their CMOs depart within the past 12 months. And that’s just déjà vu all over again: For the […]