There — I said it. Networking sucks.

Anyone who likes networking isn’t networking, they’re connecting (stick with me).

Anyone who hates networking is probably networking. And doing it badly.

If you meet someone and they try to ‘sell’ you on their product or service, that’s networking. What they really should be doing is connecting. Connecting is where you try to ‘connect’ with that person. Where . . .

  • You take a concerted interest in who that person is and what they do.
  • You get them interested in you (not your business).
  • You get them to feel your passion, intensity, enthusiasm, confidence, single-minded purpose, & fearlessness.
  • The feeling we’ve won the game before it starts.

Because if I bumped into someone who portrayed half of those qualities — I most certainly would want to get to know them better. And help them. And mention them to my clients.