I’ve been noticing many of my clients, colleagues and friends inquire how I have so much energy and enthusiasm during the day.

Here’s my secret:

I wake up at 4:30 AM every morning. It’s that easy.

Now you might be saying . . . “Rich, are you CRAZY? 4:30 AM? You are INSANE!!!!!” Maybe. Maybe not.

When I worked in corporate, I woke up at 4:30, showered, got dressed, and commuted one hour and hit my office by 6 AM. I started working and got in 3 hours of work before other people officially started at 9 AM. So when I left at 5 PM, I didn’t feel bad at all – I actually was working (in office timing) until 8 PM every night. My superior knew (and most of my peers and clients in the UK and AsiaPac).

For the past 10+ years, I’ve run my coaching business and this model works SO WELL for me. I get SO MUCH done every morning and have more than enough time to coach my clients from 7 AM to 5 PM.

I also go to bed around 9:30-10 PM. What else would I do? Sit around and watch TV? What a waste of time.

I leave work at 5 PM, get home by 6 PM, and spend 3-4 quality hours with my family making dinner, cleaning up, helping with homework, and doing small chores around the house with my wife (we do things together).

So next time you say to yourself . . . “I don’t have any time!” You actually do — it’s how you use it.