Ask one of my clients. Or one of my friends. I can’t stop talking about Pixar.
From their first movie, Toy Story, in 1995, to their latest, Toy Story 3, in 2010, ask yourself, has any filmmaker or filmmaking collective had a run as glorious and uninterrupted as Pixar’s? They’ve never missed. Never. Why?
In my observable opinion, because of a few rules:
- They take their time. Most of their films take three years to make.
- They look at the whole movie – not just the story, or the characters, or the voices, or the technology – they make it all work.
- If it doesn’t work, they revamp and make it work (like Toy Story 2 or Ratatouille).
- They speak to all generations in their movies, not just kids. I’ve never laughed as hard, or cried (yes, cried) at their movies.
- They don’t insult the intelligence of their audience.
- They do the BEST that they can. All the time.
So I have a present for you this new year — a young Brazilian filmmaker spent 11 days watching Pixar’s assorted films, painstakingly selecting the more than 500 clips that make up this touching ode to the house that Toy Story built.
When you are watching it — see how these business rules apply to your situation? Use Pixar as an exemplar to how you manage your people, strategize new initiatives, and grow your business.
It’s the most magnificent seven minutes you will ever experience (watch it in HD1080 and full screen, you’ll thank me).